Mobile Website and Mobile Application Design

Designing for the mobile web presents a unique set of challenges, in many cases the kind of challenges that have not been faced since the early days of website design. In fact, a recent study of mobile usability shows that it is at about the same level as web design was in 1994. If you are intent on creating robust applications or websites for mobile, you need experienced usability consultants.

Interpix Design has created mobile websites for leading Canadian companies like Telus and others, using tried and true principles of user experience design. Traditional usability principles like "meeting the user where they are" are more difficult and challenging when it comes to designing for smartphones and other mobile devices, especially with a growing variety of products and services in this rapidly changing market.

 

Interpix Design Inc

1101 Clarkson Road North
Suite 302
Mississauga, Ontario
L5J 2W1

1 877 346 2998

Mobile websites
Websites on mobile devices are a different kettle of fish from websites designed for desktop computers, of course. Mobile requirements for websites include dealing with a variety of devices with a variety of operating systems (including IOS and Android as well as smaller players like Microsoft), a variety of screen sizes (including Samsung's Galaxy S2 and its forthcoming S3) and a variety of browsers. So how do you optimize the user experience of your website in spite of all those very different basic user experiences?

All of that complexity is overcome by a simple solution: find out what your users want, create it for them then test your creation on the actual users to make sure that they find your mobile website useful and that they can get done the things they need to get done.

Some particular areas where this is especially important are in:
• customer service
• mobile banking
• medical interfaces, which are increasingly mobile in their orientation.

Data consumption via mobile has doubled in the last year according to Nielsen. Expect it to match that in 2012. And in 2012, smartphone sales are expected to exceed sales of desktop and notebooks combined.

When experience is as important as it has ever been
This market is exploding still but Interpix brings a rich variety of experience to the table. Here are some key points to consider as you consider a usability company to help you design your mobile interaction.

• We were there when desktop was at the very same phase as mobile usability is currently at. Remember when people basically used their computers for email, chat and very basic information? We do. And we remember how we helped companies develop more robust websites and applications. We look forward to applying that experience to the mobile revolution.
• We've already worked with some of the top mobile providers in the world. For example, Telus (Canada's second largest telecommunications company) asked us to help create the interaction account holders use to interact with Koodo Mobile. Koodo has been voted "Highest in Customer Satisfaction with Postpaid Wireless Service" by J.D. Power and Associates.
• We've helped countless leading companies develop web friendly websites and applications. These companies include Microsoft, Rogers, RBC, ING Direct and numerous other usability consulting clients.

Our experience in prototyping designs efficiently, testing with users and getting the answers that help move your design past the iteration stage will be profoundly helpful to your company.

We specialize in custom mobile applications and websites that provide users with interfaces that are meaningful and simply useful.

Find out about our services in mobile usability consulting.