Candaian Tourism Commission Case Study

Candaian Tourism Commission Approach

Canadian Tourism Commission

Inviting web experience compels world to visit Canada

Client Situation Approach Success

The Interpix user-centered approach began with a review of the current screen designs, functionality, content and information architecture of the site. Based on this assessment, we identified any usability problems and successes and made design recommendations accordingly.

Next, we took our design prototype out to 5 North American cities for user testing and focus groups, to gather usage perceptions and to validate our preliminary design ideas. Testing methodologies included:

  • user interviews
  • splash page testing to compare alternative page designs
  • quick screen tests to measure page clarity and self-evidency
  • user tasks to reveal navigational strategies

Based on the findings of Interpix's usability evaluation, we prepared a concise summary report and presented the findings to the CTC team, with recommendations for content and functional enhancements. As with all Interpix projects, our approach was consultative, conversational and interactive - with the aim of transferring usability testing expertise and human factors knowledge to the CTC project team.

Interpix has provided the following companies assistance with Courses:
  • Ontario Ministry of Transportation
  • ADP
  • CSA
  • ICOM
  • Telus
air_miles
royal_bank_of_canada
york_region_transit
city_of_hamilton
canadian_tourism_commission
osler

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| We provide usability and user experience design services to corporations from around the world including: New York, NY; Seattle, WA; Boston, MA; Canada: Toronto, Montreal, Calgary, Vancouver. Global experience, simply useful products, user-centered design: call or email Interpix today. |
Interpix Design services: UI architecture | user-centered interface design | usability standards, principles & guidelines | usability reviews | user-centered design | user testing | eye tracking | usability focus groups | brand and users | usability training & courses