Viva York Region Transit Case Study

York Region Transit

One stop, "quick click" for transit service info equals big increase in ridership.

Client Situation Approach Success

Our goal was to create a one-stop user experience for fare/schedule information, while satisfying the key stakeholders' commitment to maintaining separate websites for each transit system.

User-centered product testing confirmed that indeed transit riders expected one website to give them all the fare/schedule information they need to travel on either of the region's interconnected transit systems. Accordingly, Interpix redesigned the main York Region transit site to provide both systems' fare, schedule and route information.

Next, we reccomended streamlining the Viva site to contain only marketing and promotional material relevant to the Viva system, while creating clear navigational links between the two sites to give Viva users easy access to fare/schedule information.

Service: Tactical Consulting
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Interpix has provided the following companies assistance with Courses:
  • Ontario Ministry of Transportation
  • ADP
  • CSA
  • ICOM
  • Telus
air_miles
royal_bank_of_canada
york_region_transit
city_of_hamilton
canadian_tourism_commission
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