Search Engine Optimization (SEO)

Meet your users where they are looking for you

Like usability, search engine optimization is about meeting users. Search engine optimization begins with finding out where users are looking for products or services like yours then delivering them to your website.

As with all other aspects of design, we take a user-centered approach, applying market research to find out what your potential customers are looking for and then creating pages that will be optimally ranked in SERPs (search engine results pages). This involves variations on the following aspects:

• optimizing your meta data, coding and site structuring
• optimizing site content, including text, images and multi-media
• leveraging your relationship with the web community, including partners, industry, social media and any other relevant websites

We apply analytics programs to find out data about your users then optimize your site to meet users' needs and build traffic and activity. Like our other services, SEO loops users' needs back into the interaction. We provide search engine optimization (SEO) services tailored to your wants and needs.

Our range of SEO services includes the following:

Site architecture

• Start off your new domain right. Optimized for search, from day one, a new site can still get search results, even though Google does favour older domain names. We also do site relaunches, where you want to launch a significant redesign or content upgrade of your current web presence.
• When the situation calls for it, our SEO site architecture can be parralleled with a UI architecture.

Tactical SEO analysis

• We provide you with an assessment of your site's architecture, content, coding and all other elements and clearly explain to you what you need to do to optimize your site for the search spiders. You implement changes we suggest.
• This service can be strategically paired with Interpix's tactical expert review.

In depth SEO repair

• You can't find your own site in Google. The best way to fix your site's search presence is to let us go into the site, change the things that need to be changed then monitor the effects those changes have as we continue to optimize your site so you dominate the search results you want.

Our search engine optimization (SEO)

The search engine optimization team at Interpix has optimized sites for competitive terms including "online learning," "private schools," "wheelchairs" and a wealth of long tail terms. We bring rich experience architecting and rehabilitating sites, optimized to get page one results in Google. We grow your traffic organically and - if you like - through paid search. Learn more about search engine optimization.

Any of Interpix's usability and SEO services can be combined to help your interface meet users, then meet their expectations. Let us help you grow your online presence in an increasingly digital-oriented world.

Contact Interpix to discuss SEO & usability.

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