Our core team of usability consultants comes from various disciplines, including Human Factors Engineering, Sociology, Library Science, Computer Science, Psychology and Graphic Design.

We have successfully completed many user-centred architecture projects for Business to Consumer and Business to Business transactional web sites. This experience, coupled with over 50 years of combined knowledge and expertise in consulting, qualifies us to help you deliver a simply useful customer experience.

Our current team members include:

> Murray Sanders

> Heather Beech

> Jamie Ingham

> Colin Foster

> Chris Ingham

> Gerett Commeford

Over the years we have acquired expertise in design for mobile, healthcare and medical interfaces, intranet usability, financial interfaces, customer account interactions, ergonomics, website usability and a wide variety of other product usability and user experiences. We have applied eye tracking, beta testing, focus groups, user interviews, persona development and many other tricks of the trade in our arsenal of user experience design tools.

We work with top companies throughout the Greater Toronto Area and the rest of Ontario and the world. The times have changed since our start in 1995 and we've moved with those times and occasionally have had the opportunity to participate in leading edge product development.