One of the most important aspect of our simply useful™ approach is to always put the customer at the centre of the process.

To do so we need to be aware of the latest information concerning all aspects of the Customer Experience. Here are some of the resources we use to keep us informed:

> Usability Events
Upcoming conferences, seminars and other get togethers where participants network with and learn more about the user experience design profession.

> Usability Resources
A list of links and authoritative resources to give you insights into usability.

> Usability Associations
A short list of usability industry and Internet associations to which we belong or with which we are affiliated.

> Books and Publications
Important books and suggested reading on usability, interface design and any related Internet technologies.

Expanding all the time!

Our world of user experience design has expanded considerably over the last fifteen plus years to include mobile design, medical devices, financial interface design, online customer interactions, and of course website usability. And we've expanded our services to include eye tracking and mobile usability to grow beyond our traditional suite of tools that has always included user testing, focus groups, and persona development, in serving the needs of usability in Toronto.