Interpix Design

AIR MILES Rewards Program

Collectors and business partners alike reap the rewards of the redesign.

Interpix entered into a partnership with AIR MILES to evaluate and define the next generation of their customer website.

"Interpix was selected for this project because their expertise was what we needed to meet our business goals and they expressed an interest in helping us to get there. Not only did Interpix bring exceptional strategic thinking and subject matter expertise to the table, but also became great partners. Through ongoing communication and a disciplined process, we delivered on our goals." Candice Troupe Director, Collector Strategy and Marketing Segments


  • Simplify browsing and search functions for collectors
  • Increase reward redemption
  • Increase miles collected
  • Educate collectors on ways to increase mileage
  • Reduce service centre costs
  • Increase advertising revenue

The Interpix Approach

In keeping with our simply usefulâ„¢ user-centered product process, we undertook a user and task analysis that identified ways to simplify the user experience, while meeting the business goals of our client. Using requirement visualization techniques that included user interface concepts, storyboards and task flows, we enabled AIR MILES staff and users to simulate their desired online tasks, using a paper prototype test of the new "site" prior to finalizing its web application. This process allowed us to identify processes that discouraged the user from completing desired tasks, resulting in unacceptably high abandon rates and higher demand for support centre services.


We produced a compelling and simplified user experience that lets collectors easily review their account activity, redeem rewards independently thereby reducing support costs, increasing redemptions and building revenue opportunities.

Another simply usefulâ„¢ client success story from Interpix, your Toronto user experience design company.

Case Study


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