Overview
The Region of Peel approached us to create a digital experience that could divert estimated call center traffic and convey details of the program to a diverse user population.
The result, a simply useful™ experience that received rave reviews from all parties and huge uptake from citizens. Within the first three months of the project launch the website received over 558,000 views, with over more than 80% of eligible households confirming their carts. As well, the key objective to divert at least 20% traffic from the call centre was greatly exceeded, with the total number cart confirmations done through the call centre at 3%, versus 97% through the website.
