Public Site Expert Review
Interpix Design partnered with The Walrus, a registered charity and prominent publishing house in Canada, to conduct a comprehensive audit of their website.
Overview
Interpix Design partnered with The Walrus, a registered charity and prominent publishing house in Canada, to conduct a comprehensive audit of their website. With a mandate to enhance the user experience (UX), our objective was to help The Walrus boost its user engagement and increase each visitor’s content consumption per visit.
Who is The Walrus?
The Walrus stands as a beacon of independent, fact-based journalism in Canada. Apart from publishing, they orchestrate national events emphasizing global ideas and invest in the training of budding professionals in the realms of publishing and non-profit management.
The Interpix Design Approach
Given the extensive reach and influence of The Walrus, the task at hand required a detailed approach. We initiated the project with usability testing, employing a select group of testers to gain insights into the user journey and potential pain points.
Throughout the collaboration, our focus remained unwavering: to offer actionable insights and scalable solutions based on empirical evidence. Our task not only included identifying areas of improvement but also proposing tailored strategies to enhance the overall user experience.
Results
From our research, we found a mix of structural and content strategies that could be employed to help hit on the goals of content consumption and engagement. Some such strategies consisted of simplifying and aligning the content model as well as adjusting how content is organized and searched on the website to increase lateral navigation (article to article).
Using our in-depth analysis, The Walrus has been able to build off our recommendations and implement the strategies recommended. This has drastically improved not only the visual appeal of the website, but more importantly, the usability.
Client's Voice
"The proficiency and thoroughness displayed by Interpix Design throughout our collaboration was unparalleled. Their ability to decode test results into actionable steps and their penchant for user-centric design played pivotal roles in redefining our website’s UX. The strategic changes suggested by their team not only augmented the visual appeal of our platform but also drastically improved its usability. What truly stood out was their seamless communication and their genuine enthusiasm to elevate user experiences. For anyone in the publishing sector, or businesses at large, looking to refine their website's user dynamics, Interpix Design comes with my highest recommendation."
Want to hear what The Walrus had to say about working with us? Check out their full review on Clutch.
